The primary goal of the MISSION project is to promote urban multimodal mobility by enhancing the integration of public transportation services with other sustainable modes, such as cycling and walking. Specifically, MISSION aims to:

• Integrate public transportation services with sustainable transport modes to reduce private car use;
• Provide users with comprehensive and personalized information through a dedicated digital platform;
• Develop a SmartApp that enables travelers to find integrated and safe travel solutions, with details on estimated travel times and low-risk routes;
• Promote transnational cooperation by transferring expertise and sharing data and solutions among partner cities.

Cities in the Adriatic-Ionian Region face significant challenges in sustainable urban mobility, including a heavy reliance on private cars and a lack of Mass Rapid Transit infrastructure, such as tram and subway lines. These factors contribute to high levels of CO₂ emissions, pollution, and traffic congestion, limiting mobility options and reducing the quality of urban life. The MISSION project was created to address these challenges by seeking innovative solutions to make public transportation more efficient, integrated with other sustainable transport modes, and therefore more attractive to citizens.

To address these needs, MISSION is developing a SmartApp that will be tested in five cities in the Adriatic-Ionian Region, including Maribor, Novi Sad, Sarajevo, Podgorica, and an Italian city. The application is being designed in collaboration with citizens and local stakeholders and will leverage data and modeling techniques to offer travelers:

• Personalized, multimodal travel solutions that integrate public transportation, cycling, and walking;
• Detailed information on travel times and the safety of cycling routes;
• Continuous improvement capabilities through user feedback and data collected from the different cities.

This initiative aims not only to make urban mobility more sustainable but also to foster cross-border cooperation, enabling common urban mobility challenges in the Adriatic-Ionian Region to be addressed collaboratively. To this end, a memorandum of understanding will be signed between project partners and other stakeholders, enabling the transfer of acquired know-how and the drafting of transnational policy recommendations to improve ITS services, traveler satisfaction, and accessibility for all.