The smartphone is becoming increasingly central to ticketing processes.
Thanks to the smartphone, it is possible to bring information and services directly to the passenger, in real-time, where and when it is needed. The smartphone can accompany the user through all phases of the journey with a single app: trip planning, schedule search, real-time display of early/late arrivals, ticket purchase and activation/validation at a fixed fare or by route, and reporting. The smartphone can thus become the only point of contact with the user, complementing or replacing all traditional B2C communication channels: timetable booklets, ticket offices, retail outlets, TVMs, drivers, posters to communicate service changes, etc.
This user experience is made possible by a service-oriented open platform that integrates a variety of other systems such as fleet management, AVL, and third-party payment systems.
The user can register, purchase a virtual transport card materialized in the app, or a mobile ticket, all from a smartphone and in real-time, without the need to visit physical sales points and without engaging dedicated ticketing devices or personnel. They can pay via credit card, SisalPay, Masterpass, Postepay, or Satispay; they can also register their credit card and activate an automatic top-up of the electronic wallet, so they no longer have to think about payment.
The entire range of tickets can be sold via the app: single tickets, carnets, day passes, personal subscriptions (including those with discounts for specific user categories), discounted tickets with promotional coupons, reservation tickets, and much more. Additionally, the user can pay for parking in blue zones and structures, purchase ZTL/ZSR permits, book and pay for taxis, shuttles, and other mobility services.
